Do you want more sales from social media? Looking for new ways to share your products on social? In this article, you’ll discover four ways to promote your products on the top social media platforms.
1. Add Links to Your Products in Instagram Stories
Now that Instagram feeds are arranged by popularity rather than in chronological order, it’s more challenging to get visibility for your business. Posting Instagram stories can help you get in front of your target audience. Instagram also lets you include links and mentions in your stories, which will make it easier for viewers to browse and shop your products.
2. Display Your Products in a Pinterest Showcase
One of Pinterest’s most promising new business features is Showcase. It acts as a virtual storefront for businesses and lets you put your best products on display in a rotating gallery that can easily be updated.
3. Get Personal with Customers on Snapchat
Snapchat ads, which appear between friends’ stories, are reserved for well-known brands with large advertising budgets. For businesses that don’t have the resources or brand recognition to pursue such advertising, Snapchat stories are a free strategic channel for promoting an ecommerce business.
Take a look at cost-conscious clothing retailer Everlane, for example. The company posted a holiday-themed Snapchat story that both engaged viewers and generated brand interest in a non-promotional way.
The story followed two brand ambassadors as they performed random acts of kindness, including handing out Everlane beanies to strangers, buying coffee for people in line at Starbucks, handing out a free AMC gift card, and buying lunch for a construction crew.
Social media can be a powerful source of ecommerce revenue, so don’t miss out on the latest features today’s social platforms have to offer.
What do you think? How do you use social media for your ecommerce business? What tips can you offer.