Peter&Co. supported Big Koala in launching its brand during a critical time marked by a surge in COVID-19 cases and heightened consumer demand for healthier options. Through a strong digital marketing approach, Peter&Co. helped Big Koala stand out with a clear message: low sugar, high protein, and creamy indulgence in every can in “Active More Live More” campaign.
Peter&Co. executed an end-to-end digital strategy combining brand messaging, creative content, ad placements, and visual storytelling to drive awareness and consumer trust.
Big Koala successfully launched in a competitive market, gaining immediate attention and traction. The integrated campaign increased brand visibility and drove strong engagement, effectively positioning Big Koala as a trusted, healthier milk choice during a time of high demand.