HatiPlong is a startup mental health care company based in Jakarta that provides online consultation with certified and experienced psychologists.
Peter&Co. partnered with HatiPlong, a Jakarta-based mental health startup, to build a relatable and empathetic digital presence that encourages people to seek help without stigma. Through the Berawal dari Diri campaign, we helped HatiPlong spark important conversations around emotional well-being and self-awareness.
Peter&Co. created an integrated digital campaign centered around Berawal dari Diri, combining social media strategy, content creation, visual storytelling, and ad placements to inspire self-reflection and promote HatiPlong’s online consultations with certified psychologists.
With Peter&Co.’s creative direction, HatiPlong experienced significant growth in brand engagement and credibility, positioning the platform as a safe and approachable mental health resource for the digital generation.