KOL Collaboration
CONTENT CREATIVE
Sambal Cap Jempol
Sambel Cap Ibu Jari Jempol first got its start almost half a century ago in the early 1970s and began producing its legendary chili sauce for the mass market under the iconic brand name. Known for its authentic and bold flavors, the brand has become a staple in many Indonesian households.
Brief Description
Peter&Co. supports Sambel Cap Ibu Jari Jempol in maintaining its legacy while reaching a new generation of spicy food lovers through strategic KOL collaborations and engaging content creation.
Solutions
Peter&Co. identifies and partners with Key Opinion Leaders (KOL) that align with the brand’s values and target audience to generate authentic exposure. We also craft creative content that highlights the rich heritage and signature taste of Sambel Cap Ibu Jari Jempol, designed to spark craving and conversation across digital platforms
