Goethe-Institut is a Federal Republic of Germany’s cultural institute which operates worldwide. Goethe Institute promotes the study of German language abroad and encourages international cultural exchange.

Scope of Work


Marketing Communication Strategy | Placement Ads | Photography | Social Media Marketing | Content Creative

Brief Description


Peter&Co. assisted Goethe Institute in maintaining their position as top-of-mind German language course in Indonesia by creating relevant content for social media marketing and placement ads which are based on a comprehensive marketing communication strategy.

Solution


For Goethe Institute, Peter&Co. created digital activation in social media and collaboration with social media influencers that are highly relevant with their current and prospective audience.

Benefits for Client


Peter&Co. successfully maintained Goethe Institute’s position as top-of-mind German language course in Bandung through relevant digital activation and collaboration with social media influencers.