Viu is over-the-top video streaming provider with more than 37 millions active users of the Viu platform and 17+ billion minutes of video consumed in 16 markets across Asia, Middle East, and Africa.

Scope of Work

Marketing Communication Strategy | Content Creative | Social Media Marketing

Brief Description

Peter&Co helps Viu to achieve main goals of gaining awareness through content creation, marketing communication strategy, and social media marketing.


By developing content creation, Peter&Co is responsible to create suitable content for social media platform specifically for Instagram, Twitter, Facebook, and Tiktok. Furthermore, marketing communication strategy that Peter&Co have for Viu is to create Campaign and Sub-Campaign that support messages delivery for content creation and social media marketing.

Benefits for Client

Peter&Co successfully increase Viu’s followers in each platform which is Instagram, Facebook, Twitter, and Tiktok and achieved KPI through marketing communication strategy, content creative, and social media marketing.